Digital Marketing Results 1 of 4: Where Are You On Your Online Marketing Adventure?
You are responsible for your organization’s marketing results, this includes the results you’re getting from your website. If we’re talking about digital marketing specifically, for most companies large or small, results are measured against 2 primary goals: Convert leads into new buying customers Convert current, inactive, or lost customers into
Getting that Grant: Where to Get it and How to Apply
Talking to friends and Cheeky Monkey clients who work in non-profits, I’ve learned that grants make up a large chunk of the funding available to nonprofits. Before I continue, I should let you know that Cheeky Monkey does not have funding consultants or grant writers on staff (though some of us
Tips for Talking to Your Boss
If you’re excited about the upcoming website project or think that tackling the website might be the right step forward for your organization, you may need to get the rest of your team on board. …especially given that you will need your executive team to help shape the project’s direction.
4 Things I Learned from Baseball
I never expected to learn life lessons from sports, but it happened. I started playing organized sports at 4 and haven’t stopped since. I grew up playing hockey, soccer, and basketball, but baseball was always my favorite. I was a command pitcher. A guy that never threw the fastest but
Introduction to Buyer Personas
As a digital solutions organization that’s been traditionally known as a web design and development shop, we get a lot of requests from organizations that would like an intuitive, engaging, easy-to-use, and/or pretty. The thing about this whole intuitive, engaging, and easy-to-use thing is that it: #1 depends on what
Behat with Drupal – Tutorial
On our first day as interns at Cheeky Monkey, we were given the task of exploring the somewhat uncharted waters of using Behat, an open-source BDD (Behavior-driven development) testing framework, with Drupal 7. Why BDD Testing? We all know that testing is important, but why do we bother with “BDD” testing?