The Cheeky Monkey Digital Performance Action Plan: A Digital Strategy That Gets Your Website and Marketing Working Together
Your website and marketing elements all affect each other. But they don’t always get planned cohesively. Our Digital Performance Action Plan looks at the whole picture, finds what’s getting in the way, and gives your team a clear roadmap for what to do.
Build your digital strategy starting at $6,500.
Good Work Can Still Underperform When It’s Disconnected
Low leads might look like a marketing problem. But maybe traffic is fine, and the website isn’t converting.
Poor search visibility might look like an SEO problem. But maybe your content doesn’t clearly answer what people are looking for.
We look across your entire digital ecosystem so you can solve the right problem, not just the most obvious one.
WHO IT'S FOR
You Probably Don’t Need Another Tactic. You Need a Plan.
Your team could benefit from a Digital Performance Action Plan if:
Your website and marketing efforts feel disconnected
You’re not sure where to invest your next marketing or website budget
You have too many priorities and not enough time or resources
You’re considering a website redesign but aren’t sure if it should come first
You’re doing plenty of marketing, but results feel inconsistent
Your team struggles to connect marketing activity to real outcomes
Instead of investing in another disconnected project, we help you figure out what will make the biggest difference first.
INSIDE OUR AUDIT
We Look at More Than Your Website. And More Than Your Marketing.
A useful digital strategy needs context.
That’s why we start with your goals and then look at the parts of your digital ecosystem that affect whether you actually reach them.
Business + Goals
Website
Search & AI Visibility
Digital Marketing Initiatives
Analytics
Customer Journey
Competitive Landscape
Strategy & Priorities
What You'll Walk Away With
We don’t just collect findings and hand them back to you. We dig into what they mean, connect the dots across your website and marketing, and use what we learn to make clear recommendations for your team.
Although every team needs something slightly different, we make sure every Digital Performance Action Plan includes key elements:
- What Your Website Actually Needs
We’ll show you what’s working, where users may be getting stuck, and whether you should improve what you have, make bigger changes, or start thinking about a redesign.
- Where Your Marketing Should Focus
See which channels and activities are helping, which ones may be underperforming, and where your team could get more from its time and budget.
- What Your Competitors Are Doing Differently
We’ll look at how relevant competitors position themselves, show up in search, market their services, and create digital experiences — then pull out the opportunities that matter for you.
- How Everything Should Work Together
Your website, content, search, email, paid campaigns, analytics, CRM, and customer journey shouldn’t operate in separate lanes.
We’ll show you where the disconnects are and how the pieces can support each other better.
- How Everything Should Work Together
This is where everything comes together.
You’ll get a prioritized roadmap that helps your team understand what deserves attention first, what can wait, and how to sequence the work over the months ahead.
THEM VS. US
We Help You Figure Out What Actually Matters
A typical audit can give you plenty of findings. The problem? Your team is still left figuring out how to connect everything and what’s actually the most important.
We take it further. We look across your website, marketing, competitors, and more, then turn what we find into a practical strategy built around your goals, budget, and capacity.
| With a Standard Audit | With Cheeky Monkey |
|---|---|
| You learn what needs attention | You learn what you should pay attention to first |
| You get findings from different areas — your website and marketing efforts | We show you how website and marketing efforts affect each other |
| You get a list of recommendations | We turn recommendations into clear priorities |
| You figure out what fits your goals and resources | We build those realities into the recommendations |
| Ends with a report | Gives you a practical strategy and roadmap your team can actually use |
What You'll Walk Away With
Instead of sorting through a pile of recommendations, you’ll get clear answers to questions like:
- What does our website actually need?
- Where should our marketing focus?
- Where are competitors getting ahead of us?
- What isn’t connecting properly?
- Where should we invest our time and budget?
- What should happen first—and what can wait?
Depending on your scope, we’ll turn those answers into website and marketing findings, competitive insights, an integrated digital strategy, and a prioritized roadmap for the months ahead.
The difference is simple: we don’t just tell you what we found. We help you decide what to do with it.
WE PRIORITIZE
You Can’t Do Everything at Once. And You Probably Shouldn’t.
A comprehensive digital strategy usually uncovers a lot. But just because you have a long to-do list, it doesn’t mean you should try and do everything at once.
We prioritize recommendations based on:
Impact
What could make the biggest difference to your organization’s goals?
Effort
What will it take in time, budget, and resources?
Dependencies
Does something else need to happen first?
Internal Capacity
What can your team realistically manage and maintain?
Opportunity
Where could a relatively focused improvement create a meaningful result?
HOW IT WORKS
How We Put Together Your Digital Performance Action Plan
Frequently Asked Questions
What is a digital strategy?
A digital strategy defines how your website, marketing, other digital channels, and more should work together to support your organization’s goals. A good strategy doesn’t simply list tactics. It helps you decide what to prioritize.
What is a Digital Performance Action Plan?
Our Digital Performance Action Plan is Cheeky Monkey’s comprehensive digital strategy service. We review your website, marketing, search, customer journey, and even competitors. Then we turn what we find into an integrated strategy and prioritized roadmap.
A digital strategy defines how your website, marketing, other digital channels, and more should work together to support your organization’s goals. A good strategy doesn’t simply list tactics. It helps you decide what to prioritize.
How is this different from a website or marketing audit?
An audit focuses more deeply on one area and tells you what needs attention.
The Digital Performance Action Plan looks across your website and marketing ecosystem, considers how the pieces affect one another, and builds a longer-term strategy around what should happen first.
Is this a digital marketing strategy?
Yes, but it goes beyond marketing channels alone. Your digital marketing strategy is part of the plan, but we also assess your website, user experience, and other factors that affect digital performance.
Is this a digital transformation strategy?
It can support a broader digital transformation strategy, particularly when your website, marketing technology, CRM, analytics, or internal digital processes need to work together better. However, this service doesn’t replace a large-scale enterprise digital transformation program covering every technology, process, or department in your organization.
Do we get a digital transformation roadmap?
You’ll receive a digital strategy roadmap focused on the website, marketing, customer journey, analytics, and systems included in your engagement. Depending on your goals and scope, we typically organize recommendations across the next 6 months.
Do we need to do everything you recommend?
No. In fact, helping you decide what not to do is part of the value.
We prioritize recommendations based on impact, effort, dependencies, and your team’s capacity so you can make realistic decisions.
Does this include competitor research?
Yes. We include a focused competitive analysis to understand how relevant organizations position themselves, market online, show up in search, and create opportunities you may want to consider.
Will you recommend a website redesign?
Only if our findings support it. Often, we find that targeted website improvements make more sense. In certain cases, larger structural, technical, UX, or CMS issues make a redesign the better long-term investment.
Can you help execute the strategy?
Absolutely. You can take the Digital Performance Action Plan back to your internal team, divide the work between existing partners, or bring the Cheeky Monkey team in to help.
We can support areas such as website improvements, design and development, content, search, AI visibility, email, paid media, accessibility, and ongoing marketing execution.
What does a Digital Performance Action Plan cost?
Our Digital Performance Action Plan starts at $6,500.
Because this is a customized strategy engagement, we confirm the exact scope and investment based on your organization, goals, website, marketing channels, and the areas we need to review.
Stop Guessing What to Work on Next
Your website needs attention. Your marketing has opportunities. New channels keep popping up. And your team only has so much time and budget.
You don’t need to do everything.
You need a clear plan for what matters the most and what should come first. Most importantly, you’ll finally get a better picture of how everything should work together.
Build a practical digital strategy and roadmap around your website, marketing, audiences, and goals.
Starting at $6,500.