What You Should Know About Social Media Brand Marketing
A strong brand is necessary if you want your business to succeed. If done right, the mere mention of your brand’s name will evoke a positive response from a consumer. Think of how people react to brands like Louis Vuitton or Porsche. Even those who never used these brands know they represent quality and style. […]
Google Gearing Up to Change Its Video Publisher Policies in 2024
There are plans for Google to update its Video publisher policy in April 2024. The changes will impact all video inventory monetized using the company’s ad code. It covers AdSense, AdMob, and Ad Manager. This falls under Google’s Publisher Policies. These Google changes will streamline video policies throughout its different products. It will also align […]
Web Accessibility: The Imperative for Businesses to Invest in Inclusivity
Web accessibility is an essential element of contemporary website design, ensuring that people with disabilities have unimpeded access to online information and functionality. It’s about crafting websites and digital tools in a way that accommodates users with visual, auditory, motor, or cognitive impairments. This encompasses a range of practices like providing alternative text for images, […]
Increase in Discover Traffic Expected as Google Fixes Core Update Bug
A bug with the October Google core update is already fixed. Sites can expect to see more Discover traffic. The company confirmed the Google Discover traffic was due to a bug. The core update rolled out on October 5. It focused on Google’s main search algorithms. The goal was to bolster authoritative content. Sites with […]
My Experience: Working with Souls Grown Deep
Souls Grown Deep is a true and prominent advocate in the black community, inspiring the inclusion of Black Artists from the South in the canon of American Art History. Working alongside Scott since 2016 has been nothing short of a true collaboration between client and agency. With art, there’s usually far more below the surface […]
Common Website Health Issues: Speed, Performance, and Optimization Strategies
Website performance and speed are key determinants of success in the digital realm. They significantly influence user experience and are crucial in retaining visitors. In e-commerce, the stakes are particularly high, as slow-loading pages or unresponsive sites can lead to lost sales and a tarnished reputation. Consumers demand fast, smooth interactions; delays can lead them […]
Quick Look at Google’s Updated Search Quality Rater Guidelines
Google has updated its Search Quality Rater guidelines. This year’s improvements focused more on user intent. The company also spent time improving how to meet the user’s needs. Google has also refined what it means to offer high-quality search results. It’s also making sure quality raters know why certain results are better. This can help […]
How Web Accessibility Impacts User Experience: The Untapped Potential for Inclusivity
Web accessibility plays a pivotal role in shaping the user experience on the internet. It’s about ensuring that everyone, including individuals with disabilities, has the opportunity to access and engage with online content. This concept isn’t just about broadening audience reach; it significantly influences how users interact with websites. A lack of accessibility can lead […]
Reservation Video Campaigns on YouTube is Easier Now with Google Ads
Video campaigns are a vital marketing strategy. It helps brands reach and engage their audience. Now Google is making it easier to launch reservation video campaigns on YouTube. The company made some changes in Google Ads to help streamline the process. Google Ads now offers several YouTube ad products in its self-service option. This includes […]
My Experience: Working on Samaritan House San Mateo
As a project manager and designer, working on projects is part of the day-to-day routine, and often can feel repetitious. However, working on the Samaritan House San Mateo website, alongside their team, was easily a highlight of 2023. When they first joined in 2022, the CMM team focused more on regular maintenance and security. Samaritan […]