Improve Productivity by Recognizing Time Vampires
Time Vampires – Evil Time Wasting Blood Suckers – THEY ARE REAL!!! Have you ever looked at the clock and realized your work day is almost over and you can’t recall what you accomplished during the past 8 hours? If we’re really honest with ourselves and each other right now,
Insights from the NHF on Building an Online Community Website
Two weeks ago, I had the chance to sit down with the National Hemophilia Association (NHF)’s marketing and education team: Jay Patel, Director of Online Marketing and Data Systems Beth Marshall, Director of Communications Kate Nammacher, Director of Education Corinne Koenig, Manager of Education and Training During our half-an-hour chat
How to Create Email Campaigns that Work
Email marketing has the potential to have the highest return on investment (ROI) of all your marketing efforts. According to the 2016 State of Email Report published by Litmus, email has an ROI “of 38-to-1 on every dollar invested.” That’s pretty significant. Think about it… The average salary for an
Best Practices: Building Your Nonprofit’s Online Community
In my recent guest post, I discuss why WordPress and Drupal are excellent content management system (CMS) choices for your nonprofit’s community website. Picking the right CMS is only the first step to building and nurturing a successful online community. As Mack Fogelson writes in The Truly Monumental Guide to
Does my WordPress Site Need AMP? Does it Really?
Last week, we published a case study about our experience integrating Cheeky Monkey Media’s Drupal website with AMP. We’re pretty impressed with the results. But, what if you have a WordPress site? And, what if you’re a nonprofit, for example, and not a digital agency, do you need to have
Making Your Online Properties Fast and Efficient with AMP
AMP (Accelerated Mobile Pages) The official definition: The Accelerated Mobile Pages (AMP) Project is an open-source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere. Our definition: A way we can make our websites fling poo load and function as