Advanced Google Site Analytics: Moving Ahead of the Competition
As technology develops and websites become more complex, user interactions are changing. Stay ahead of the competition with advanced Google site analytics. Big Data is a US $33.5 billion ($42.87B CAD) industry according to the latest reports from Statistica. The per company analytics spend needed to compete in a data-driven
Content Strategy: Tips for Developing Strong Drip Campaigns
In today’s digital world, your marketing just isn’t complete without a content strategy. From blogs, social media, newsletters, and email campaigns, there’s too much opportunity to reach and engage your audience to just let potential customers slip by. One of the most effective ways to keep your lead funnels filled
The Drupal Checklist Every Developer Needs
Are you almost finished setting up your Drupal website? At a glance, everything might look ready to go. But, before you hit “publish,” you need to make sure you haven’t made any mistakes. A writer proofreads before they post an article. Similarly, a developer should double-check their work. The last
How a PPC Specialist Incorporates SEO for the Win
Do you know the difference between Search Engine Optimization (SEO) and Pay-Per-Click (PPC)? Should you use one method or both to reach your potential clients online? Will you hire an SEO or PPC specialist, or attempt to drive traffic to your website on your own? These are important questions you
10 Emerging Ways to Market Digital Content
Imagine how much more efficiently your website would be if you could drastically increase audience engagement with the content. There are ten digital marketing trends websites can use to encourage engagement with content, making it stand out from all the other noise online. Let’s explore each of them together. 1.
Project AMP: How Google is Speeding Up Mobile Loading
Have you noticed that when performing a Google search on mobile, often the link you click through to isn’t the website’s direct URL? You’ll see in your browser URL bar something like “https://google.com/amp/so-forth-and-so-on”. That’s Google’s Project AMP and it’s here to speed up your mobile browsing experience. Google’s Project AMP