What’s up with User Pathways Design …?
A user pathway (sometimes called user flow and user journey) is the path a visitor takes on your website before completing the action you would like them to take. You can tackle the user pathway after you have completed your user research and user personas. Here’s how … Setting the
Lizzy’s List – My 8 Favorite Productivity Tools
These amazing products/services are ones I use every day to streamline my professional processes. I figured I’d share them with you in case you are in search of some neat tools that can help with your day-to-day: 1. Polymail This is the platform I use for email. It is pretty
How To Reduce Your Cost Per Lead in AdWords
Running a campaign in AdWords can be a fantastic way to get more leads for businesses that rely on lead generation. It can also be an expensive money pit if you’re not doing it right. We’re going to share with you some fairly straightforward ways of reducing your cost per
How To Rank in Google Maps 3-Pack
Do you want to rank on Google’s Local 3-Pack? These are valuable positions for businesses with a local presence. Recently, Google changed the layout of the search results desktop. Now they look more like mobile search results. The Local 3 -Pack is now displayed before the organic search results on
The 3 P’s I Learned from my Dog: Purpose, Patience, Presence
Hi, This is Caesar, my partner in crime. He can be a handful, but you couldn’t ask for a better dog. What does this adorable creature have to do with life as a marketer? Ironically, a lot. Were it not for Caesar’s ‘guidance,’ I’d still be trying to wrap my
Oh S$^%, My Site Was Supposed to be Intuitive
When you start a project, it helps to know why you are doing it and what you want to achieve with it. Do you ever struggle with this clarifying process? I know I do. It’s just so easy to get caught up in the details and lose sight of the
