February 9, 2024 / Quick Look at Google’s Updated Search Quality Rater Guidelines
Google has updated its Search Quality Rater guidelines. This year’s improvements focused more on user intent. The company also spent time improving how to meet the user’s needs. Google has also refined what it means to offer high-quality search results… Read more
February 1, 2024 / Ashley Olsen
Web accessibility plays a pivotal role in shaping the user experience on the internet. It’s about ensuring that everyone, including individuals with disabilities, has the opportunity to access and engage with online content. This concept isn’t just abo… Read more
January 26, 2024 / Reservation Video Campaigns on YouTube is Easier Now with Google Ads
Video campaigns are a vital marketing strategy. It helps brands reach and engage their audience. Now Google is making it easier to launch reservation video campaigns on YouTube. The company made some changes in Google Ads to help streamline the process… Read more
January 25, 2024 / Ashley Olsen
As a project manager and designer, working on projects is part of the day-to-day routine, and often can feel repetitious. However, working on the Samaritan House San Mateo website, alongside their team, was easily a highlight of 2023. When they first… Read more
January 23, 2024 / Ashley Olsen
When exploring the realm of web accessibility, you’re delving into an essential practice that aims to ensure websites are navigable and usable by everyone, inclusive of individuals with disabilities. This concept focuses on removing barriers that might… Read more
January 19, 2024 / Google Reveals New Cryptocurrency Ad Policy Set to Take Effect in 2024
Cryptocurrency has been a polarizing issue these past few years. It’s why a Google headline about crypto is sure to stir the pot again. Google announced it is revamping its advertising policies on cryptocurrency. The company has advised advertisers and… Read more
January 12, 2024 / What You Should Know About the Google Reviews Update
Google wrapped up its Reviews System update last December. The company revealed that it will not be announcing any future updates to the system anymore. The change is due to the regular and continuous updates the system’s algorithm will make. The Revie… Read more
January 5, 2024 / Google Announcement About Reviews System Update Can Benefit SEO
Google reported a Reviews System update would roll out in November. This Google changer will mark the end of an era for the company. It will also usher in a new period that could benefit SEO. A Q&A about core updates revealed very little about the… Read more
December 29, 2023 / Google Reviews System Improvements Still Ongoing
Google rolled out its reviews update on November 8. There’s no confirmation of the rollout ending. The company did announce updates about the review system will happen at a regular pace. Google won’t be announcing further updates on the status dashboar… Read more
December 24, 2023 / Tips for Getting Your Business More Google Reviews
One of the key elements that share our buying decisions is online reviews. These provide honest and genuine insights. It’s the digital equal of word-of-mouth review or recommendation. No marketing campaign is more successful than that. Statistics show… Read more
December 21, 2023 / What is Brand Marketing: Understanding Its Main Goals
What do companies like Apple, Starbucks, and McDonald’s have in common? These are brands famous all over the world. They didn’t get popular overnight though. Their success came from years of hard work and marketing trial and error. Now these companies… Read more
December 19, 2023 / The Fourth Google Update for 2023 Finished Rolling Out
The rollout for Google’s fourth core update of the year is complete. The recent Google Updates 2023 started on November 2 and finished on the 28th. That’s 26 days after the initial rollout. The November update came a few weeks after the October core up… Read more