See ya, AdWords. Hello Google Ads
Google has made the executive decision to consolidate its overwhelming abundance of ad products under three brand new umbrellas: Google Ads, Google Marketing Platform, and Google Ads Manager. Check out the logos below! In this article, we are going to focus on Google Ads. Google Ads “represents the full range of advertising capabilities [Google] offers […]
How to Use – Sip App
Are you trapped in color conundrums? Panicking over your palettes? Whether you’re a designer or a developer, those nasty hex codes are hard to remember! One of Cheeky’s developer monkeys, Dave Cross, has the solution! Join Dave as he gives a great overview of when, how, and why to use the Sip app. Download Sip […]
Chrome will mark all HTTP sites as ‘not secure’ starting in July
Starting in July, Google Chrome will mark all HTTP sites as “not secure,” according to a blog post published by Chrome security product manager Emily Schechter. Chrome currently displays a neutral information icon, but starting with version 68, the browser will warn users with an extra notification in the address bar. Chrome currently marks HTTPS-encrypted […]
How To Promote Your Content To Get Free Traffic
We often hear that content is king. ‘If you write it, they will come.’ As long as you are producing better, more worthwhile content than your competitors, then you will attract more interest. The truth is, that’s only half the story. Content that satisfies your client base’s needs is essential to online success, but it’s […]
7 Ecommerce Tracking Tips That Unlock Big Growth
Ecommerce has exploded to be the premier way some of the most successful businesses are generating revenue. To that end, eCommerce giants like Amazon posted record rakes of roughly 178 billion dollars in 2017 alone. Combine that number with what other eCommerce companies like eBay do and you’ll start to make out the chunk of […]
What Story Do Your Analytics Tell?
Is your Google Analytics Account telling you the whole story? If you’re not creating one or more custom Google Analytics reports, then you’re only scratching the surface. Or worse yet, you could completely misunderstand the results, leading you to make a decision on a flawed analysis. But the great news is that it’s not difficult […]
Why You Should Add Instagram to Your Social Media Campaign
Instagram has over 800 million users, who spend upwards of 24 minutes a day using the platform. So if you’re not currently targeting Instagram in your social media campaign, let me ask you one thing — how many of those 800 million people are in your target market? Unless you sell orange robes to hermit […]
The Ultimate Guide to How Google Adwords Works
Digital marketing is just like any tool. You have to know how it works to make the most of its capabilities. That’s why it’s super important to know how Google AdWords works before sinking your time or money into the program. Knowing how AdWords works allowed Sarson’s (a centuries-old UK-based producer of vinegar) to increase […]
4 Tips to Perform Better on Search Results
Not seeing the kinds of traffic you’d hoped for? Continually frustrated by a low conversion rates? Tired of consistently ranking underneath your competitors on Google and other search engines, even though you know you offer much better quality products and customer service? If so, it sounds like it’s time to make a change to your […]
Your 2018 Guide To Web Design For Small Business Sites
Fancy web design isn’t just for the big dogs. In fact, web design for small businesses is one of the easiest ways to help your small business get ahead of the pack. Seriously–web design affects your SEO, which can boost (or hurt) your rankings in search engines. Here, we’re breaking down how to get started […]