Reasons You Need Web Design Services for Small Business
Small businesses are vital for local communities. They’re also a key driving factor in the country’s economy. Small and medium enterprises make up 90% of the business population. They also create millions of jobs every year.
Starting a business takes a lot of guts though. 20% of new businesses don’t last a year. While many will enjoy a modicum of success, only a few will have staying power. Those odds might soon change for the better as more companies have websites.
One study showed that only 50% of small businesses had a website in 2018. The pandemic saw 71% of these companies investing in websites in 2021. It’s not a surprise as the lockdowns forced people to do everything online.
What used to be a trend during the pandemic is now the norm. So if you want to succeed, web design services for small business is a must. Here are some reasons why:
It Proves Your Business Exist
It’s safe to say that companies without a website are as good as invisible. The days when a business could exist without a website and still look credible are over. Consumers today search for the products and services they need online. They will even search for a specific company. If they can’t find that company name online, they will think it doesn’t exist. It might even make them question the legitimacy of your business.
Website Design Services Help Businesses Thrive
There’s more to web design services for small business than meets the eye. It’s natural for businesses to focus on the website design. After all, your website contains all the information a consumer needs. But it also requires services like SEO, PPC ads, and custom content. A consistent online presence will also make a big difference. It’s why small businesses need to be savvy with social media.
These elements are all needed for a small business to thrive. The good news is many companies specializing in website design services offer these.
It’s an Effective Way to Highlight Social Proof
Have you ever bought something because a friend said it’s good? Yes, you did. Consumers often buy something because someone recommended it to them. This is social proof. It’s the concept that a person’s decision-making is also influenced by others.
Social proof is an effective marketing strategy. People will buy a product or use a service someone has already tried and tested. Let’s say, a celebrity endorsed a brand of running shoes. It’s also why we look for reviews and feedback. Or why we look for a stamp of approval from an official organization.
A good web design will incorporate social proof. This is often done in various ways. Many websites have testimonials. These can be in video or written form. Video testimonials are great because you can share them on social media platforms. Showcasing famous brand logos on the homepage is another way of showing social proof. The company is saying “Look here! These businesses trust me.” Featuring awards the company received is also a good way of validating the business.
It Reflects the Quality of Your Offer
Many consumers gauge the quality of a product or service based on the company’s web design. A homepage that’s “out of date” conveys laziness on the part of the owner. It might even make a consumer think the company has closed down.
A website aims to reach its client base. It should also communicate with them in a clear and efficient manner. What information will it convey if the last blog post is over a year old? It’s why small business owners must make the effort to keep their websites engaging all the time. They can do this through regular blog posts. They can also make evergreen content. Case studies and infographics are good for this.
Relevant and Responsive Web Design Services
Speed is essential in today’s business world. Cheeky Monkey Media will make sure you can reach the right people. We’re one of Canada’s premier web development agencies. Our team has been solving digital challenges for over a decade now. We do this by using an innovative approach to website design and maintenance. Our creative team is also the best when it comes to layouts and graphics. We also specialize in Drupal builds and migration. We also offer digital marketing, SEO, and website auditing. Give us a call at 1-888-824-3359. You can tell us about your project here or at [email protected].