Your New Website & You: The Discovery Phase
You have come to the realization that you definitely need a new, better version of your website. But WHY? What is the driving force behind this decision for you and your business? Figuring out the WHY is the first step in the Discovery process, as no one will ever know as much about your business…
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10 Important Facts About PPC Advertising
Are you considering search engine advertising for your business? It can help customers find you, help you generate leads, and build better profits for your business. But before you dive in, you need to know search advertising is a science. There are certain facts you need to know about this cause-and-effect relationship. To help you…
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Part 3: Alphabetic Anatomy – Teaching You Type
In parts one and two, we covered the absolute basics, and we looked at what “cases” mean. Now in part three let’s look at the skeletons of a sentence. That’s right. Sentence skeletons. Now, as a belated Halloween special we’ve got a lesson to spook the pants off of you. Just like people, letters have…
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Part 2: Sizing Up – Teaching You Type
Welcome back! Last time we took a look at the very basics of typography terminology. We went over the differences between a font and a typeface, sans-serif vs. script vs. serif typefaces, and how to identify each of them. This time we’re going to take a look at the sizing of letters. Just like your…
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Module Mayhem in the Drupal Kitchen
In my opinion, there’s nothing in the world quite like learning a new skill. It’s a huge rush figuring out how to do something you didn’t know how to do before. You start with the basics, and then once you’ve got the gist of it, you begin to improve. Over time you’ll get better at…
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5 Ways to Save Money by Properly Setting Up Your New Website
Launching a new site is exciting, especially if it’s your first one. It’s a long, intense process that takes a lot of hard work, time, and care. That’s what makes it so great when you’ve finally finished it! It’s a unique, satisfying feeling that’s hard to explain, but once you feel it, you want more…
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The Power of Page Builders
From the early days of the Net until recently, it took specialized knowledge to build a website. Taking your idea from a mental snapshot to reality meant you needed to know at least one coding language. You had to have the proper software to get your files from your computer to your server. On top…
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WTF…ile Types?!
I hear people say that around the office all the time. They exclaim, “WTF, K2?!” Now, I get the K2 part. That’s my nickname ‘round these parts. However, I’m not totally sure what WTF stands for. I’m just going to assume that WTF stands for What The File and my coworkers just keep asking me…
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Maintenance Packages & Pontiacs
I drive a four-door 1999 Pontiac Sunfire. It’s white, covered in punk rock stickers, dents, scratches, and patches of rust. I call him Cooper, he’s the first car I ever owned, and I’ve grown pretty dang attached to it. I had it through high school, used it to move across Canada, and have taken it…
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Site Security and Galactic Warfare
There’s a famous line from the movie Field of Dreams that you’ve probably heard before. “If you build it, they will come.” You know as well as us that it takes a lot more than just merely being online to attract customers, drive business, and grow sales. As excellent as it sounded in the movie,…
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