About the City of Armstrong
Just 73 kilometers from Kelowna, nestled in the beautiful Spallumcheen Valley, the City of Armstrong is an agricultural hub between the Okanagan and Shuswap regions of British Columbia. Whether you’re there to live, work, or play, Armstrong offers a memorable, quaint, and welcoming environment for everyone.
Making it easier for residents to find what they need
When residents cannot easily find information online, they call.
For the City of Armstrong, the goal was not just to improve the look of the website. It was to make it easier for residents to find the information they needed quickly and independently.
Reducing friction meant fewer unnecessary calls to City Hall and a better overall experience for the community.
A different approach to improvement
Rather than relying on a full redesign every few years, the approach shifted to ongoing improvement.
The website was treated as something that evolves over time, not something that is rebuilt and left unchanged. This allowed the City to continuously respond to user needs and improve the experience in a more sustainable way.
What this looked like in practice
nstead of large, disruptive changes, improvements were made gradually over time.
This included:
- Clearer navigation to help users find information more quickly
- Improved content structure to better organize key information
- Accessibility enhancements to support a wider range of users
- Faster access to commonly used resources
- Ongoing updates and support to keep the site current
Each update was relatively small, but together they created a more effective and user-friendly experience.
Building a strong foundation
Before this approach could take shape, the existing website needed to be addressed. The previous site was outdated, difficult to navigate, and challenging to manage internally, making it harder for both staff and residents to access information.
A rebuild provided a more flexible and manageable foundation, allowing the City to support ongoing improvements over time.
Ongoing improvements and support
Following the launch, the website continued to evolve through regular updates and enhancements. This included a visual refresh in 2024, as well as ongoing improvements to usability, structure, and performance.
Rather than waiting for issues to accumulate, changes were made proactively to keep the site aligned with user needs.
The Results
Over time, these improvements have led to meaningful outcomes:
- Reduced confusion for users
- Fewer unnecessary calls to City Hall
- Faster access to important information
- A website that better supports the needs of the community
A More Sustainable Approach
A successful website is not defined by its launch. It is defined by how well it continues to perform over time.
By focusing on ongoing improvement rather than periodic redesigns, the City of Armstrong now has a website that continues to evolve alongside its users.
A Fun Bonus
As part of Cheeky Monkey’s Adopt-a-Primate Initiative, the launch of the Armstrong website supported the Primate Rescue Center. On behalf of the City, we became co-guardians of an orphaned capuchin monkey named Louie.
Is your website ready for a refresh?
Armstrong’s website proves that small communities can make a big digital impact.
If your city’s site is due for a refresh, we’ll help you create a modern, accessible space your residents will love.
