Overview:
Women in Product (WIP) is a nonprofit organization dedicated to empowering women and non-binary individuals in the product management universe. They value diversity and inclusivity, believing that a product management dream team is one where everyone has a seat at the table. With a thriving community of over 30,000 members, they host exciting online programs and events that are more than just your average gatherings; they’re opportunities for their members to score top-notch job offers, secure well-deserved promotions, champion equitable pay, and vanquish imposter syndrome like seasoned pros. It’s a supportive community that’s all about uplifting each other in the world of product management.
The Women in Product team were looking for a Maintenance and Support partner who not only would keep their website up to date, but continue to improve and evolve their online presence.
Challenges:
When Women in Product first signed on with us their website served as a central hub for its members, hosting vital information on events, programs, and industry resources. However, their team struggled with updating the site with new content as there were some broken features, and a disorganized backend. A few key priorities for the engagement were:
- Ensuring the website’s long-term health, including regular updates and security monitoring.
- Addressing website performance issues and troubleshooting technical problems as they arose.
- Supporting ongoing marketing initiatives, including landing page creation and content updates.
- Optimizing website design and performance to enhance the user experience.
Solutions & Approach:
Over a six-month engagement, we partnered with WIP’s marketing team to implement a comprehensive Maintenance and Support strategy. Key initiatives included:
- A Regular Maintenance Schedule
- Quarterly WordPress core and plugin updates
- Critical security updates
- Technical Support & Troubleshooting:
- Providing rapid issue resolution and diagnosing technical problems.
- Conducting code audits to detect vulnerabilities and improve overall site security.
- Content & Feature Enhancements:
- Supporting the creation and optimization of landing pages for the 2024 conference
- Working closely with the marketing team to ensure proper tagging and categorization for improved content organization.
- UX/UI and accessibility audits to ensure they remain compliant with ADA guidelines while adding new functionalities and features
- Performance & Design Optimization:
- Providing UX/UI recommendations to ensure a seamless user experience across devices.
Results & Impact:
Through this strategic WebOps partnership, Women in Product experienced measurable improvements in website functionality, security, and user engagement. Key outcomes included:
- Enhanced Website Reliability: Regular maintenance reduced downtime and technical issues, ensuring a seamless user experience.
- Improved Security & Performance: Proactive security measures minimized vulnerabilities, and optimization efforts improved site speed.
- Streamlined Content Management: Marketing teams benefited from improved content organization, making updates and modifications more efficient.
Conclusion:
By providing dedicated maintenance and support, we helped Women in Product create a more stable, secure, and user-friendly online presence. The successful launch of new features, such as the new conference pages, ensured that WIP could continue serving its vibrant community effectively. This partnership showcased the impact of proactive website management in strengthening digital engagement for mission-driven organizations.
Looking Ahead:
With a strong foundation in place, WIP is well-positioned to scale its digital presence further, enhance user experiences, and continue empowering women and non-binary individuals in product management. We continue to work with them on their website and look forward to the new features and functionalities coming in 2025.
Reach out to the monkeys today to learn how we can tailor our maintenance and support plans to your unique needs.
