The Cheeky Monkey Media Blog
A few words from the apes, monkeys, and various primates that make up the Cheeky Monkey Super Squad.
Establishing your priorities with your WebOps team for a successful (and budget friendly) 2021
In 2021, the internet will continue to be a dominant and necessary factor in a business’ success. Rebuilds, upgrades, redesigns, and all marketing actions will need to be addressed to help companies and their websites stay relevant, accessible and secure.
But marketers can attest – there are always more tasks than time, and the list keeps growing. So how does one decide which priorities to tackle first? (Or SHOULD tackle first?)
By establishing your MVP(S).
An MVP, or Minimal Viable Product, can be very different for each business’ unique entities and websites. Identifying and understanding the pain points for each website, then determining what features are the most important to address, are keys to keep you on track, on time, and on budget. And just as importantly, they’re keys to keeping your users happy with all aspects of your site!
In industries such as software, the MVP can help your WebOps team receive user feedback as quickly as possible to iterate and improve the “product.” Here are a few examples of what some MVP’s could look like for an existing site:
- User data-driven, results-oriented strategic website design changes
- Strategic online marketing through SEO
- Website maintenance, security, speed, and stability
- Data analysis and reporting
- Strategy, planning, recommendations and consulting
The above MVP examples would ultimately help with:
- Improving conversions and client acquisition(s) through the website
- Supporting internal staff with website and marketing support
- Improving Google rankings
- Keeping you on track and helping you manage the “squirrel syndrome”
Establishing your website’s MVP’s could potentially be a real eye opener. It is not uncommon to discover that what you and your internal team thought was the most important aspect to address on your website, isn’t. This is where having the right WebOps team members, both internal and external, is very important.
By creating the RIGHT team to care for your website, you can move forward confidently, knowing you have a knowledgeable, experienced and trustworthy troupe whose common goal(s) is the success of your business.