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Creating Dynamic Landing Pages for Powerful Lead GenerationJanuary 12, 2018 / Treena Bjarnason
Engage and convert potential leads with effective and dynamic landing pages. We will show you how to make the most of your PPC marketing on your landing pages.
Are you looking to amp up your lead generation? Are your landing pages a bore?
You can drive more traffic to your site by revamping your landing pages into dynamic landing pages. Did you know that using specific targeting can increase your lead conversion rate by up to 300 percent?
If you want to see an improvement in your leads, you must make an improvement to your landing pages. Let’s explore how you can engage your leads and make the most of your marketing.
What Are Dynamic Landing Pages?
We’re talking about increasing leads, great, but what are dynamic landing pages? Why do they matter?
If your business is using landing pages, you’re off to a great start. These pages capture lead information when visitors come to your website. It can provide great insight into your potential customers and provide you with an understanding of their behavior.
If you are ready to take your marketing to the next level, using dynamic landing pages will help you do that. These landing pages adapt to user behavior. They learn what the user is interested in and have the ability to show different messages to different people.
If someone is searching for a particular keyword, a dynamic landing page may adjust itself to insert this particular keyword throughout the page copy. The headlines of the page can be adjusted as well. When a user is looking at the page, they will be shown more relevant information than what a regular landing page has to offer.
Did you know that personalized emails improve click-through rates by 14% and conversion rates by 10%? This is proof that generating high-quality leads comes from personalizing the content they come in contact with.
Dynamic landing pages can be customized to the user and speak directly to their pain points. This helps in identifying the individual’s needs and showing them that your business can help.
They can also morph based on the lead status. If this person has visited your web page already, or if they are a customer, the message is going to change. The call to action will vary as the funnel stage changes based on lead status.
There is a lot of information that can be customized for relevancy. This is based on the data collected about the user such as their location, time they visited your site, age, sex, etc.
The Set Up of Pages
Dynamic landing pages use customized embedded code that pairs with data analytics. They have the ability to recognize certain values and lifecycle stages of current and prospective customers.
Implementing and optimizing these landing pages can really bring your marketing to the next level. Dynamic pages still require the setting up of predetermined values. You must decide the headlines and keywords that are most important to your users.
Using keywords in your headlines is very important. You want the headline to be straightforward and inform the user of what they are going to read next. If you aren’t clear, you may push the potential client away.
Using keywords in your headers will help with this. It informs the user of specific information they will receive and can be dynamically changed.
Having relevant data in the body text of your page will engage your user. Saying you sell ice cream in the headline and then talking about pizza in the body copy is completely irrelevant. If they clicked on something because of a headline, the body copy must match.
Having body copy that speaks to your users, and informs them that you know their problem and how to help, will get you converting leads in no time.
Call To Action Buttons
Some marketers would argue that the call to action is the most important part of your entire page. The call to action button on dynamic landing pages is your opportunity to make a sale.
Forgetting to include this or not having a clear message on the button could cost you a sale. However, if the phrase resonates with the audience, they will likely click on it.
Best Practices of the Dynamic Landing Page
There are a few best practices that go along with building dynamic landing pages and regular landing pages. These are helpful tips to keep you in tune with SEO best practices.
Do not overstuff your content with keywords. Overstuffing can lead to poor SEO rankings. On top of that, it provides a poor user experience. It’s obvious when too many keywords are being used because it’s often unnatural and doesn’t make sense.
Placing your dynamic text on your landing page in areas that are considered reader hotspots is a great place to start. This would include areas like the page title, headers, and the call to action button. Allow these parts on your page to dynamically change with the specific user.
Use Engaging Content
If you’re writing about something that is irrelevant, not specific to the user or is just plain boring, it’s time to change your process. Every second that user is on your page, they are a second closer to conversion.
Provide the best value experience for that visitor so they could become a customer. Make sure your content is clear and thought out. Have a visible call to action and describe exactly what they are going to get if they click on your button.
Using these best practices will help make any landing page be successful. The best part about all of this? Using dynamic landing pages doesn’t require more time or cost to implement.
Are Dynamic Pages Right For You?
You’ve learned about how dynamic pages work, what they do, and how they can generate powerful lead conversion. They are free and require little effort to set up. Are they right for you?
They are right for anyone that is currently using landing pages in their marketing. The more targeted and specific you can be with your messaging, the more you will resonate with your potential client base.
If you’d like more information about this topic and how to grow your business, reach out to us today.